The services sector by its nature is a very complex environment, you only have to draw out a sales process or an online sales process for your organisation, to realise how many steps, systems and partners are involved. Never mind how you deal with returns.
Service Design helps organisations to see their services from a customer perspective and then envision and implement customer interactions that meet and exceed customer needs.
Service Design Thinking brings a creative, human-centered and holistic approach to service improvements and using the principles of Design Thinking is an excellent approach to improve your customer experience.