When measuring Net Promoter Score (NPS), you are surveying your customers to find out who is happy and who isn’t, by asking a single question. “Based on your recent experience with this company, please indicate how likely is it that you would recommend our company to a family member, friend or colleague?” On a scale […]
Customer experience research is probably the activity that customer experience teams spend the most amount of their time and energy doing. Asking customers for their honest, open and candid feedback is also one the most exciting parts of the job. You never know what you are going to get, until you analyze your customer feedback […]